Quality Matters

Beginning early this year, certain search engine made some changes to their search ranking,   the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

What is old way of link building any way? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too. 

Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, Tow Chains, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, top smartphone 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, it’s no way this site will rank, right?, actually, no, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, such as Tow Chains, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, take Reflective Tape as an example, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.

By the way, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.

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